Imlay City Ford, Inc.

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Mar 7, 2024
A view of the sun setting and light reflecting off the hoods of two 2024 Ford Broncos parked in the grass

Exploring city streets and tackling off-road terrains without breaking a sweat, the 2024 Ford Bronco is both versatile and stylish, and if you haven’t yet test-driven this adventurous SUV, here’s every reason to come take a closer look.

Rediscover Adventure: The 2024 Ford Bronco

Trims and Engines

With this edition of the Bronco, you can choose from nine different trim levels: Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, Heritage Edition, Heritage Limited Edition, Everglades, and Raptor. While most models come with a 300-horsepower 2.3-liter I-4 engine under the hood, there’s also an available 330-horsepower 2.7-liter V6 that comes standard with select models. The third engine, a 418-horsepower 3.0-liter V6, is found exclusively under the Raptor’s hood, and all three engines come with fuel-optimizing EcoBoost technology.

Off-Road Prowess

In addition to standard four-wheel drive, every model is equipped with the G.O.A.T. Modes terrain management system, which offers between five to seven terrain modes to toggle through, depending on which trim you opt for. The High-Speed Off-Road Suspension System (H.O.S.S.) also comes standard, though it offers off-roading extras in select models, like FOX internal bypass dampers, a Ford Performance severe-duty steering rack, and enhanced ground clearance.

Interior Comforts

The 2024 Bronco’s cabin provides plenty of comfort, with a standard leather-wrapped steering wheel and available heated front-row seats. Seating fabric options vary among models and include cloth, leather trim, and marine-grade vinyl, with a plaid-colored throwback design found in Heritage Edition and Heritage Limited Edition models. This SUV also has a split-folding seat in the back, power windows, and, in upper trim levels, an auto-dimming rearview mirror and dual-zone climate control.

A Rugged Design

The vehicle’s exterior takes ruggedness to the next level with full underbody bash plates, rock rails, a heavy-duty modular front bumper, and a WARN winch kit coming standard on some of the off-road-enhanced models, while every Bronco has both front and rear tow hooks. Wheel styles range from 17-inch white wheels that come with the Heritage Trim to an 18-inch Black High Gloss-painted set on Outer Banks models, and you can go topless and remove the doors whenever nature calls.

Premium Technology

There’s also plenty of impressive technology offered, with a full-color 8-inch instrument cluster found in all models other than Raptors, which come with a 12-inch screen instead. There’s also the SYNC 4 infotainment system, which comes with a 12-inch screen, voice command technology, and both Apple CarPlay and Android Auto compatibility. This system pairs perfectly with the available 10-speaker B&O sound system, and the standard FordPass Connect feature offers both a mobile Wi-Fi hotspot and remote functions.

Sophisticated Safety

Ford Co-Pilot360 is a suite of hi-tech driver-assist and safety features that comes with Pre-Collision Assist, Post-Collision Braking, the Auto High-Beam Headlamps, and the Rear View Camera in every 2024 Bronco. Hill Start Assist, AdvanceTrac, and the Individual Tire Pressure Monitoring System (ITPMS) are also standard for all, while the Lane-Keeping System, Adaptive Cruise Control, and the blind spot awareness system BLIS with Cross-Traffic Alert are optional for some models and standard with upper trims.

Contact us today at Imlay City Ford in Imlay City, MI, to schedule this versatile SUV for a test drive and see it in action for yourself.